Our Story

Our story

In the photo: Taffy and Lilly – the first ambassadors of Taffy Lilly.

Taffy Lilly began as a store created for two special dogs – Taffy and Lilly. Later, they were joined by Timi, and together they formed the original canine team that helped shape the store’s product selection with their taste and enthusiasm. Over time, all three retired and passed the job on – to other hands (and paws).

Today, the store continues with the same love for animals, a focus on canine health, and great care in choosing the right products. Taffy, Lilly, and Timi remain our ambassadors and inspiration. Their story reminds us every day why we exist: to offer animals something good, tasty, and kind to all living beings.

It’s true – we currently have no dog assistants on staff. But we sincerely hope that the honorary title of “Chief Treat Officer” will soon go to a dog from a shelter. Until then… well, we must admit: two cats currently roam around our dog store. They love hiding in boxes and give off the impression they’re up to something. What exactly, they won’t say. You know how cats are.

And while many things have changed over the years, our mission remains the same: to offer high-quality, plant-based products for animals – with care for their health, wellbeing, and respect for all living creatures.

Taffy Lilly is now a modern online store with a carefully selected range. It operates with animals, people, and the planet in mind – simple and responsible. Every order is packed with care and shipped reliably, so it can reach the right wagging tail.